Press Releases


Press Releases

Introducing Lil' Mama

 Date Added: 10/01/2008
Lil’ Mama is a fashion label with “attitude” – fresh, cheeky, original styles - transcending the glamour of celebrity and the cat walk into fun, functional pieces that can be worn by ANY woman ANY where!

Lil’ Mama was founded by Mamajugs, starting her radio career in 2000 on Ugly Phil’s Hot 30 Countdown, over the years co-host and host to some of Australia’s largest radio shows, events like Rumba and many red carpet premiers – going on to be long time member and current regular on the #1 rating Kyle and Jackie O radio show and Austereo network.

Her inspiration for this huge career change and new label…

After years of red carpets, parties and awards nights, the dilemma of finding that elusive “perfect fit” she realized was not hers alone! It was this very revelation that convinced her something more had to be done and so Lil’ Mama was created. Mamajugs began designing her own clothes and has received praise by many fashion conscious celebrities including Kylie Minogue.

Lil’ Mama takes the styles and trends that the everyday “real” woman aspires to and makes it obtainable!

Size like age is just a number and all women regardless of their size have the right to look beautiful!